"There are a lot of people around now who have thoroughly integrated 'digitalness' into their lives. To the extent that it makes as much sense to define them as digital as it does to define them as air-breathing. ie it's true but not useful or interesting."
Russell Davies, Meet the new schtick
The 52group are not the pioneers of postdigitalism. The current Wikipedia entry points to an early adoption of the term in the field of digital art. There are others that have co-opted the term with good effect. Russell Davies is a really interesting man who, amongst other things, writes for Wired and Campaign. He wrote a post outlining his take on postdigitalism back in January 2009.
There are three key elements that make up his version of the postdigital. The first questions the supremacy of screens - or 'visual display units' as they used to be called in the digital age - and argues for physical displays units (like paper). The second point, which is quoted at the start of this post, pretty much sums up the 52group's position. The third point is interesting because, by the 52group definition, it is a form of digitalism. It talks about embracing the shiny new ways of the digital, and using the essence of these new ways of being, to build physical things. Davies points to an ink printed on paper thing called 'Things our friends have written on the Internet 2008'. In the context of 52group postdigitalism, dwelling on the digital - even to de-digitalise it, or liberated it from the constraints of binary - is a form of techno-lust. It is digital fetishism, even if it is played out in meat-space.
52group postdigitalism it may not be, but the irony of non-digital techno-worship sounds like fun. Remind me to come back to this when I talk about how I've already lived through one transition to postdigitalism in my next post.